Menuju Cara Baru Untuk Generasi Baru,BKKBN Rebranding Logo

Bengkulu, Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) melakukan rebranding logo. Bukan hanya melakukan perubahan pada logo akan tetapi juga pada jingle dan tagline.

Memgangkat tema Menuju Cara Baru Untuk Generasi Baru’, Plt Kepala Perwakilan BKKBN Provinsi Bengkulu, Rusman Effendi mengatakan bahwa logo baru BKKBN tersusun dari beberapa komponen yang membentuk satu kesatuan harmonis. Serta melambangkan kestabilan BKKBN dalam menjadi partner perencanaan keluarga dan masyarakat.

“Logogram diadopsi dari lambang cinta, yaitu hati, yang merepresentasikan bahwa awal dari sebuah perencanaan adalah dari kasih sayang keluarga dan keharmonisan keluarga yang didukung dengan lingkungan yang selalu men-support. Sedangkan kupu-kupu adalah lambang perencanaan dan proses. Hal ini dapat dilihat dari proses metamorfosis kupu-kupu mulai dari seekor ulat hingga menjadi kupu-kupu yang indah,” tutur Rusman, Jum’at lalu (3/1) di Kota Bengkulu.

Selain itu, Rusman menuturkan rebranding ini dilakukan sebagai usaha agar terhubung dengan generasi muda dan menyesuaikan dengan perubahan lingkungan di era milenial ini.

“Berbagai usaha, daya dan upaya yang dilakukan oleh BKKBN ini adalah cara bagi BKKBN untuk semakin relevan dengan perkembangan masyarakat saat ini dan ke depan,” imbuhnya.

Rusman menjelaskan memang saat ini sasaran utama BKKBN adalah generasi milenial dan zilenial, hampir 35% penduduk Indonesia saat ini adalah milenial. Maka, rebranding sebagai salah satu cara baru untuk berkomunikasi khususnya dengan generasi baru.

“BKKBN memandang remaja dalam dua perspektif. Yang pertama, remaja yang luar biasa harus tumbuh menjadi generasi yang berkualitas dan siap untuk bisa menjadi subjek pembangunan menuju Indonesia yang maju dan berkualitas. Kedua, remaja calon pasangan usia subur yang akan membentuk keluarga dan calon orangtua bagi anak-anaknya, harus memiliki perencanaan dan kesiapan berkeluarga,” pungkasnya.


  1. Hi there are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html coding knowledge to make your own blog? Any help would be greatly appreciated!

  2. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

  3. Thank you for another excellent post. The place else may just anybody get that type of info in such an ideal approach of writing? I’ve a presentation subsequent week, and I am on the search for such information.

  4. There are certainly a whole lot of particulars like that to take into consideration. That could be a nice point to bring up. I offer the ideas above as general inspiration but clearly there are questions just like the one you carry up the place the most important factor might be working in sincere good faith. I don?t know if best practices have emerged around things like that, but I’m sure that your job is clearly recognized as a fair game. Both girls and boys really feel the impact of just a moment’s pleasure, for the remainder of their lives.

  5. I feel this is one of the so much significant information for me. And i am glad reading your article. However wanna remark on some common things, The web site taste is great, the articles is actually excellent : D. Good activity, cheers

  6. Hiya, I’m really glad I’ve found this information. Today bloggers publish just about gossips and web and this is actually irritating. A good web site with interesting content, this is what I need. Thanks for keeping this site, I’ll be visiting it. Do you do newsletters? Cant find it.

  7. You really make it appear really easy with your presentation but I to find this matter to be actually something that I feel I’d by no means understand. It sort of feels too complex and very extensive for me. I am having a look ahead to your subsequent post, I will try to get the hang of it!

  8. I like what you guys are up too. Such clever work and reporting! Carry on the superb works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂

  9. What Is FitSpresso? The effective weight management formula FitSpresso is designed to inherently support weight loss. It is made using a synergistic blend of ingredients chosen especially for their metabolism-boosting and fat-burning features.

  10. What Is ZenCortex? ZenCortex is a natural supplement that promotes healthy hearing and mental tranquility. It’s crafted from premium-quality natural ingredients, each selected for its ability to combat oxidative stress and enhance the function of your auditory system and overall well-being.

  11. Heya i am for the primary time here. I found this board and I in finding It really useful & it helped me out much. I’m hoping to offer one thing back and help others like you helped me.

  12. It’s actually a great and useful piece of info. I’m happy that you simply shared this useful info with us. Please keep us informed like this. Thank you for sharing.

  13. I keep listening to the reports lecture about getting boundless online grant applications so I have been looking around for the best site to get one. Could you tell me please, where could i acquire some?

  14. Thank you for any other wonderful post. Where else could anybody get that type of information in such an ideal means of writing? I’ve a presentation next week, and I am on the search for such info.

  15. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but other than that, this is magnificent blog. A fantastic read. I’ll definitely be back.

  16. Needed to put you that very small remark to be able to say thanks again over the unique concepts you’ve provided here. It was surprisingly generous of you to provide without restraint what exactly a lot of people would’ve distributed for an ebook to generate some cash on their own, mostly since you could have tried it in the event you wanted. Those smart ideas likewise worked to be the fantastic way to comprehend other individuals have a similar dream really like mine to grasp much more regarding this issue. I’m sure there are a lot more pleasurable times in the future for people who take a look at your website. phenq

  17. I needed to write you this tiny note in order to say thanks over again with your incredible tips you’ve contributed above. This has been quite surprisingly open-handed of people like you to deliver unreservedly all that most of us would have offered for an ebook in order to make some dough for their own end, certainly since you could have tried it if you desired. Those suggestions in addition worked to provide a great way to be certain that someone else have similar zeal just like my personal own to realize way more regarding this problem. I’m certain there are thousands of more fun moments ahead for those who read through your blog. tonic greens reviews

  18. I think this is among the most important info for me. And i’m glad reading your article. But should remark on few general things, The website style is great, the articles is really great : D. Good job, cheers

  19. certainly like your website but you have to test the spelling on quite a few of your posts. A number of them are rife with spelling problems and I in finding it very bothersome to inform the truth however I will surely come back again.


Please enter your comment!
Please enter your name here